Advertising and Marketing

More than ever before, advertising and marketing firms are pushing the limits to interact with audiences, using cutting edge and creative techniques. This industry will feature professionals who are champions for superb and increasingly customized customer experiences, both domestically and internationally, for digital agencies,
private corporations, and nonprofits. Learn how these alumni have made a mark in the marketing industry from a range of vantage points, including strategy, creative direction, and C-Suite leadership. If you have an interest in graphic design, data analytics, or psychology, this is the industry for you!

Panel Participants

Alexandria Batdorf, AB'12

Co-Founder/CMO, ZipFit Denim

Ms. Batdorf graduated from the College in 2012 with a degree in sociology. While in the College, she was involved with Student Government, HYPE, MODA, and OBS. After graduating from the College, she worked in marketing for a CPG brand and did some freelance consulting. She is now Co-Founder and CMO of ZipFit Denim, an eCommerce company helping you find your best fitting designer clothing with free tailoring & shipping.

Noemi Garcia, AB'13

Strategist, We Are Unlimited

Ms. Garcia graduated from the College in 2013 with a degree in political science. She dedicated her time at UChicago to building a presence for students of color through organizations like MEChA and Lambda Theta Alpha. Since graduation, she's dabbled in just about every type of agency: from multicultural advertising - working on brands like American Family Insurance and the Illinois Lottery - to social and PR, helping Edelman's CPG clients navigate the new media environment. Most recently, she joined newly-founded creative agency, We Are Unlimited as a Narrative Strategist working on the McDonald's business. She currently lives in Chicago and remains active in the local Latino art community.

Jean-Michel Hoffman, AB'13

Sr. Creative Strategist, DigitasLBi

Mr. Hoffman graduated from the College in 2013 with a degree in political science. While in the College, he started a music discovery and artist management company called FindNewJams with fellow alumnus Cyrus Eslami and was involved in on-campus organizations Money Think and Delta Upsilon. Following graduation, he joined the global digital advertising firm DigitasLBi where he is now a Senior Creative Strategist in their San Francisco office. His work focuses on developing socially driven, digital and experiential projects for clients such as Sony PlayStation, Taco Bell, and eBay. He and his team have been recognized with numerous awards including Cannes Lions, Effies, and The One Show. Most recently he was named one of San Francisco's 32 Under 32 by AD2SF and the San Francisco Egotist.

Alma Klein, AB'98

Creative Director, Arc / Leo Burnett

Ms. Klein is a creative director at Arc, the intelligent brand activation agency within Leo Burnett Group. During her 8 year tenure at the agency, she's lead creative on a number of P&G, KraftHeinz and MillerCoors brands. A passionate advocate for diversity and gender balance in the creative department, she serves as co-director of the Leo Burnett Employee Resource Group ParentKind and volunteers her expertise to local non-profits. Prior to joining Arc, she spent 8 years as a copywriter at the agency now known as Geometry Global. She received her bachelor's degree in general studies in the humanities, studying English as well as performing and fine arts.