Advertising and marketing firms are pushing the limits of how to interact with consumers, using cutting edge innovation and technology. Marketing brings together diverse skill sets and interests, requiring both a creative and an analytical mindset. It is a field that constantly reinvents itself as the media landscape, and consumers' preferences shift. At its very core, marketing is about making an impact. This year, panelists and roundtable discussion leaders will provide students insight into the numerous roles within the broader category of marketing - from brand strategy to market research to PR. Join us for a good conversation and the opportunity to ask specific questions about the industry.
Alumni panelists for this industry are still being confirmed. Check back soon for updated participant information and biographies.